Education Series at CABDA WEST

Education is a major focus for us here at CABDA. If our industry is to succeed, we must be at our best...And that means we must be constantly improving.

This year, we have some great breakout sessions hosted by our tremendous Education Partners: The PBMA, SRAM, and The NBDA!

Join us after the show on Tuesday for our
CABDA AWARDS AND HAPPY HOUR
featuring live music, cold beer, and appetizers!

TUESDAY - 5-7PM

Join us before the show on Wednesday for our
KEYNOTE BREAKFAST featuring the "Retailer Super Panel"
Moderated by NBDA President Heather Mason!

WEDNESDAY - 9AM
(Doors Open at 8:30AM)
Breakfast Limited to 175 people. 

Check out the Education Schedule!

Two days of Clinics, Seminars, and Panel Discussions!


EXHIBIT HALL HOURS


Tuesday, October 12th - 10AM- 5PM

Wednesday, October 13th - 10AM- 3PM

PBMA Tech Clinics and Training 

Wheel Building Series

Bill Mould - Master Wheel Builder

Join Master Wheel Builder Bill Mould during his four-part wheel building series. Great for mechanics, existing wheel builders, or anyone looking to advance their skill and technical acumen.  



TUESDAY - 10:30 AM
(Fundamentals)
TUESDAY - 1:30 PM
(Carbon Wheels)
WEDNESDAY - 10:30 AM
(E-bike Wheels)
WEDNESDAY - 1:30 PM
(Wheel Tensioning)

Basics with Gates Carbon Drive: Belt Drives, Pinion Gearboxes


Gates Carbon Drive Tech


More and more brands have adopted this system since Gates launched it in 2007, and Gates will teach you what you need to know to sell and service belt drive models.

 As the North American Service Partner for Pinion gearboxes, Gates will also discuss this groundbreaking technology.

TUESDAY - Noon
WEDNESDAY  - Noon


PBMA  Certifications

PBMA Mechanic Certifications

Multiple Time Slots.
Pre-Registration Required

 The focus is on technique, torque and precision. The ultimate goal that the bicycle is safe to operate, torque is correct on critical safety elements and the bicycle functions per the manufacturers standards. In-person testing is overseen by PBMA Instructors.

REGISTER HERE

Bosch E-Bike Certifications 

Pre-Registration Required


Join us to become certified to service Bosch eBike systems or renew your certification, which expires 15 months from the date of your last training.

TUESDAY CERTIFICATION

WEDNESDAY CERTIFICATION


NBDA Education Sessions and Panels

The NBDA has put together some truly excellent content for CABDA West!

Retailer Mind Meld #1
"Flyte"
Service Center


Moderated by NBDA President Heather Mason with guest panelists to include; Ed Nasjleti (SRAM), Aaron Stehly QBP, Frank McMillan (Ensure Protect/ Rides Extended Service), Greg Robidoux PT (Serotta International Cycling Institute)


Join us for our this interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on how to maximize your service area.

Conversations will be around the Service center, Fit Services, Service Contracts, Profitability, Vendor Relations, Pricing, Scheduling, and more.

It's a lot to shake out. Bring your questions and best advice to the conversation.


TUESDAY - 1:00 PM
(NBDA SEMINAR)

Retailer Mind Meld #2
"MAGYK"
Business, Sales, and E-Commerce


Moderated by NBDA President Heather Mason with guest panelists to include; Colton Rice- Marketing Manager, Rob Solomon– Account Executive Ascent 360


Join us for an interactive session with panelists and retailers alike to share tips, ideas, and lessons learned from experiences in utilizing technology to drive sales.

Shop POS Systems, Inventory Control, E-commerce sites, Ship to Store Retail, DTC Brands, And More.

Bring your thoughts, questions, and comments and join the discussion!


TUESDAY - 3:30 PM
(NBDA SEMINAR)

Service 2021: Curating Your Customer’s Experience


Aaron Stehly- QBP

Bikes sold to new riders during the pandemic are nearing service intervals and will begin needing attention.  

How you address these services is crucial to the bottom line performance of your organization.   

Is your service department set up to meet the expectations of these riders?    

Join QBP’s Aaron Stehly to learn steps on how to curate a service experience that develops trust, loyalty, and maximizes the lifetime economic value of your customer’s relationship with your business. 

TUESDAY - 11:30 AM
(The Alley)

The Role of Physical Retail in the Roaring 2020’s: Tools and Strategies For Excellence


Colton Rice -
Marketing Manager, Quivers


Commerce isn't about DTC versus physical retail. It's not about selling online or offline. It's not marketplaces or a brand's website. That's tired thinking and we're moving past it. Commerce is everything, everywhere, all the time.

TUESDAY - 2:30PM
(NBDA SEMINAR)

Communicating With Today’s Customer…And How to Meet Them Where They Are At


Rob Solomon – Account Executive, Ascent 360 


Tapping into the gold mine of customer data bike retailers are collecting at POS/eComm, segmenting and more effectively communicating to high value customers, lapsed customers, automating service reminders, post-purchase offers, and other ways of getting customers back into your shop! 

TUESDAY - 11:30 AM
(NBDA SEMINAR)

Importance of Specialty Services in the Current Retail Landscape


Greg Robidoux - Serotta International Cycling Institute


Independent bike fitters and shop based fitting programs provide a vital role in the success of the local bike shop in the current retail landscape. Not only can it bring needed additional revenue, but it also improves the overall cycling experience and builds smarter, more educated cyclists and bicycle consumers.  

WEDNESDAY - 11:00 AM

Additional Revenue. Customer Satisfaction. Customer Retention- Why Retailers are Offering Service Contracts


Frank McMillan- President of Ensure Protect/ Rides Extended Service


 This session will delve into why top independent bike dealers from single store operators to multi-location regional powerhouses, their sales associates and service teams are on board with R.I.D.E.S. What other products can you offer that guarantee customer retention while making 50 points on the sale, and income for repairs and maintenance? If you don’t offer a plan find out why you should. If you offer your own and carry the long term risk and liability, you’ll want to compare the benefits of moving your program over from a business sense and from a customer value sense. R.I.D.E.S. Proof that a better program makes sense.

WEDNESDAY - 10:30 AM
(NBDA SEMINAR)

What Will the Bike Shop of The Future Look Like?


Brad Hughes - Human Powered Solutions (HPS)


Based on the NBDA Consumer Research Report this seminar will help you understand the new rider, who they are, their intentions and what that means to your retail business. 


WEDNESDAY - 1:30 PM
(NBDA SEMINAR)

Retailer Mind Meld #3
"FYRE"
Riders and Retail


Moderated by NBDA President Heather Mason with Guest Panelists


Join us for an interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on how to engage your community.

What is meant by the word “cyclist” and how do we welcome all “cyclists”, encouraging the new cyclist to ride more, roles your store can take to continue to connect, giving your community a reason to visit, and encouraging youth into our sport and industry. I

It’s a lot to shake out..bring your questions and best advice to the conversation!

WEDNESDAY - NOON
(NBDA SEMINAR)

Selling E-Bikes to Law Enforcement


 Cpl. Clint Sandusky (ret),
International Police Mountain Bike Association (IPMBA)


Municipal police departments have unique needs when it comes to their patrol bicycle needs. Learn about what they are looking for, and how you can best support their e-bike purchasing decisions.

TUESDAY - 2:30 PM 
WEDNESDAY - 1:30PM
(The Alley) 

SRAM Breakouts at CABDA West 

Join the folks from SRAM at the following breakout sessions and tech clinics!

SRAM Tech Seminar -
G2 Brake bleed 


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like. 

TUESDAY - 11:00 AM
(SRAM SEMINAR)

SRAM Tech Seminar -
Special Session with Doug "DD" Dalton 


Presented by SRAM STU

Join Doug Dalton from SRAM in a special seminar designed to enlighten and inspire.

TUESDAY - 2:00 PM
(SRAM SEMINAR)

SRAM Tech Seminar - GX Eagle Take-Off And GX AXS Install (Timed)

Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.



WEDNESDAY - 12:30 PM
(SRAM SEMINAR)

The Path to Profitability – 
“A look Back and
Where We Are Going”


Ed Nasjleti – SRAM Retail Specialist


Last year SRAM held a 10 session webinar series in an effort to help retailers improve their business. The topics ranged from growing your community to service department efficiency. This presentation will touch on some of those topics..

WEDNESDAY - 11:00 AM
(SRAM SEMINAR)

SRAM Tech Seminar - 
Reverb C1  &  AXS
50 HR Service


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.



WEDNESDAY - 2:00 PM
(SRAM SEMINAR)